This frog isn't just a frog...

30 January 2011 | Video

We share the planet with as many as 13 million different living species. This rich biodiversity provides us with health, wealth, food, fuel and the vital services we depend upon to live. We are part of nature and we have the power to protect or destroy it.

To highlight the link between people and nature, IUCN partnered with Dilmah Conservation on the production and distribution of this public service announcement. The spot has been released on free to air television stations across the Asia region, and sends viewers to a webpage at:  IUCN intends to develop local language versions of the public service announcement, to further promote its work at national levels. 

To learn more about this campaign and how you can participate, contact:

Michael Dougherty
Regional Communications Coordinator
IUCN Asia Regional Office
63 Sukhumvit Soi 39, Wattana Bangkok 10110, Thailand
T: +66 2 662 4029 (ext 142); M: +66 81 371 4687

Dilmah Conservation aims to foster respect for the environment and ensure its protection by encouraging a harmonious co-existence of man and nature. Learn more about the work of Dilmah Conservation