Many conservation organisations see tourism as one of the sectors with the greatest potential for linking conservation to economic development. However, as conservation organisations often have limited experience in tourism and marketing, tourism products and services can fail the market test. Therefore, it is necessary to inject some business expertise into the many projects that build conservation strategies on tourism development.
Integrating Business Skills into Ecotourism Operations
Learning opportunities on the ground
Since 2008, a series of training workshops have been organised aiming to develop the capacity of conservation organisations to effectively manage ecotourism related businesses through business skills’ knowledge and experience sharing.
To enable the transfer of skills between business and conservation communities, a variety of learning tools have been developed. These learning tools are aimed at conservation practioners wanting to develop ecotourism sustainably.
Working with business
IUCN is working with Kuoni, the Swiss travel company, to support conservation organizations to effectively manage ecotourism related businesses through business skills, knowledge and experience sharing and market-based approaches to conservation.