The logo for the International Year of Biodiversity uses symbolic icons to depict the all-encompassing scope of biodiversity. The intertwining of marine, flora and fauna icons with human figures illustrates how biodiversity is life and how we as humans are forever part of - and not separate from - the biodiversity that surrounds us.
The logo is designed to convey the concept of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of biodiversity, which includes marine, flora and fauna aspects. Together, they demonstrate how biodiversity is life and how we, as humans, are realizing our place within this journey.
The slogan Biodiversity is life. Biodiversity is our life, highlights the crucial role that biodiversity plays in supporting all life on Earth, including our own.
“The logo and the slogan for the International Year of Biodiversity are going to be powerful communication tools to accelerate the activities for raising awareness of biodiversity and we would like to make full use of them. Japan will develop the Satoyama Initiative in order to demonstrate how biodiversity supports the livelihoods of people,” stated the Japanese Senior Vice-Minister of the Environment, Issei Tajima. He spoke during a meeting on 13 October in Tokyo that marked the one-year countdown to the start of the tenth Meeting of the Conference of the Parties (COP 10) to the Convention on Biological Diversity to be held in Japan in October 2010.
The United Nations General Assembly declared 2010 the International Year of Biodiversity. The year will provide a forum for greater engagement with the public on the importance of biodiversity and the different ecosystem services that contribute to human well-being. During IYB, Heads of State and Government will meet at the UN General Assembly in September 2010 to take action and prepare for the October 2010 Nagoya Biodiversity Summit, where Governments will set targets and steps needed to address biodiversity loss.