During November and December of 2007, a survey of public attitudes and preferences on international ecosystem services was carried out in Geneva, Switzerland. This report provides some preliminary results of consumers' willingness to pay for the conservation of tropical forests.
With a specific focus on the role of Reducing Emissions from Deforestation and Degradation (REDD) in climate change mitigation, the study aims to gain a stronger understanding of the consumer-based demand for International Payments for Ecosystem Services (IPES). Over 600 samples were collected during the survey (conducted in French), which was aimed at testing the level of awareness on tropical deforestation and to determine the willingness to pay (WTP) for forest conservation. Although the results are still preliminary, they show a high level of public concern for tropical deforestation.