Turning the red carpet green

21 February 2012 | News story

IUCN has the honour this week of welcoming its new Patron of Nature, HRH Prince Carl Philip of Sweden to the organisation’s headquarters, accompanied by IUCN Goodwill Ambassador Mattias Klum.

A nature lover and outdoors sportsman, the Prince is meeting with IUCN Director General Julia Marton-Lefèvre to find out more about IUCN’s work and explore ways of developing a relationship that will help global conservation efforts.

During his welcoming ceremony at IUCN's Swiss headquarters, the Prince said that he is delighted to be working with IUCN and looks forward to doing “great things” for nature.

Patrons of Nature play a key role in advising IUCN’s top management on a wide range of strategic issues related to IUCN’s work, as well as help us raise our visibility and reach out to decision makers.

Carl Philip, Prince of Sweden, Duke of Värmland, is the second child of His Majesty King Carl XVI Gustaf and Her Majesty Queen Silvia. He is Captain in the Swedish Amphibious Corps, has an interest in arts and is a graphic designer and photographer.

The Prince is, among others, patron of the charity Lilla Barnets Fond which supports medical research and the development of care for newborn babies in Sweden, and the sailing race Volvo Ocean Race.

IUCN Goodwill Ambassador Mattias Klum is a Swedish filmmaker and photographer who helps spread the nature conservation message around the world.

For more information contact:
Giuditta Andreaus, giuditta.andreaus@iucn.org