Natural born heroes

Be a hero on holiday!

From cotton sheets in guest rooms, to food in the restaurant and wood used for furniture and fittings, the products of biodiversity are found everywhere in hotels. Restaurant chefs, spa managers, interior designers, shopkeepers, as well as all their customers all have a role to play in protecting biodiversity. Find out what you can do to help.


Message from the Director General

IUCN Director General Julia Marton-Lefèvre talks about the unsung conservation heroes who are working with quiet determination to protect biodiversity and give nature a voice.


Be a hero - help save our species!

Save Our Species is a global coalition to build the biggest species conservation fund, supporting on-the-ground conservation projects all over the world. Companies are welcome to join this initiative. SOS is a response to an emergency call from nature. We need to act NOW to stop the biodiversity crisis!