IUCN - Nature Inc. returns to the BBC

Nature Inc. returns to the BBC

26 April 2009 | News story

TV series Nature Inc., which puts a price-tag on environmental services such as forests, is returning to the BBC. Supported by IUCN through its large network of scientists, it will be back on our screens on June 5 for six weeks.

“We have seen around the world the credit crunch is very real – but for a long time now there has also been a nature crunch going on – and it’s far bigger, but the world hasn’t realized it yet,” says IUCN Director General Julia Marton-Lefèvre.

The series kicks off on World Environment Day with "Natural Prevention" – a reckoning of how an investment in natural barriers such as marshes and mangroves to tsunamis and hurricanes can save billions of dollars as well as thousands of lives.

The second programme, "Doing What Comes Naturally", features the benefits that can be derived from copying nature's inventions for commercial ends, including everything from sharks to sponges to brittle fish. “Nature has spent billions of years developing how to do the most with the least,” says one scientist in the programme.

"There's just one problem; just as scientists are being ‘bio inspired’ so the living products of evolution are being squandered in our people-made extinction event,” adds Bernard Robert Charrue, Executive Producer of Nature Inc.

"Nature Inc. takes a very hard-headed look at the cost benefits of safeguarding the workings of our planet," says Robert Lamb, Series Editor of Nature Inc.

The last programme in the six-part series, "Now and Forever", looks ahead to Copenhagen and the major climate conference convened to replace the Kyoto agreement.

For more information, please contact: