Play Pass the Can and raise funds for an IUCN CEC recycling game
28 January 2013 | News story
Use your social network to make a big impact on real-world recycling. Alcoa Foundation will donate $1 for each can ‘recycled’ online to the IUCN Commission on Education and Communication (CEC) and other eco-charities.
“The Pass the Can Facebook app is our way of telling the world how critical and easy it is to recycle. It’s fun, engaging and allows you to make a big impact offline — while still online,” the Alcoa website declares. For the first 75,000 passes, Alcoa Foundation will contribute $1, per pass, to a few of the world’s most deserving conservation organizations for their recycling efforts: IUCN Commission on Education and Communication, Planet Ark and Keep America Beautiful.
That could mean up to $25,000 for IUCN CEC which will be used to raise awareness of recycling in Europe and beyond.
Katalin Czippan, a member of the IUCN CEC in Hungary, says that IUCN has exciting plans for the funds, notably an interactive online game with youth training and related events focusing on natural resources and recycling. The game will be produced with support from Öko-pack and engage IUCN members in Hungary and across Europe in its development.
“The IUCN Commission on Education and Communication will focus on bringing together the recycling and nature-based solution approaches from CEC members across Europe to develop an interactive game with a connection to nature and conservation showing systemic views of resource usage, and highlighting the importance of recycling,” Katalin says.
CRUSH A CAN, PASS IT TO A FRIEND, AND INSPIRE REAL-WORLD RECYCLING.
Help CEC promote this great opportunity! Play now, and invite your friends and colleagues to play. Use the graphic images offered here in this news story. Tweet and post on Facebook! New Facebook #app boosts recycling, donates to eco charities: @IUCN www.passthecan.com/iucn.
Pass the Can is an interactive 1-minute game that highlights the importance of recycling, especially aluminum, since the material is infinitely recyclable.