Need For Enhanced Awareness of Sustainable Transport Concepts Must for Improving Urban Environmental Conditions

A workshop to discuss the draft of an upcoming awareness-raising strategy under a sustainable transportation project was held in Islamabad today, with the objective of firming up the draft strategy through stakeholder and partner inputs.

Group photograph of the workshop participants

The awareness raising strategy will assist the Pakistan Sustainable Transport Project (PAKSTRAN) – being implemented by the Government of Pakistan with IUCN as a partner – in addressing transport related issues in the country, reducing emissions and improving urban environmental conditions. PAKSTRAN is supported by Global Environment Facility (GEF) and United Nations Development Programme (UNDP).

The strategy will guide in boosting awareness of sustainability concepts in the transport sector and help bring about a subsequent behavioral shift towards alternative and sustainable means of urban transport.

The consultative workshop was attended by representatives from federal and provincial governments, experts, the civil society and academia. Speaking on the occasion, Mr. Arif Alauddin, Managing Director, National Energy Conservation Centre (ENERCON, Ministry of Water & Power) who is also the National Project Director, PAKSTRAN, highlighted the importance of sustainable transport linking it to sustainable development. “Access to safe and sound transportation is a must to promote social equity and ensure health of urban dwellers,” he added.

The National Project Manager of PAKSTRAN, Dr. Saleem Janjua, reiterated the broader objectives of the Project, and suggested that besides policy intervention active involvement of the media and general masses was integral to the successful achievement of the Project goals.

Mr. Gul Najam Jamy, Assistant Country Director and the Chief of Energy and Climate Change Unit of UNDP appreciated the efforts being made by the Government of Pakistan, provincial governments of Sindh & Punjab and IUCN in promoting sustainability aspects relating to the transport sector in Pakistan.

Mr. Mahmood Akhtar Cheema, Country Representative of IUCN Pakistan, accentuated the significance of a targeted advocacy campaign that aims to promote enhanced participation of stakeholders to mount political pressure for enhanced action on sustainable transport. Public awareness activities, he added, were essential to paving the way for influencing such decision making at the policy level.

For more Information please contact:

Hasan Zaman
Communications Officer - PAKSTRAN
Islamabad Programme Office

IUCN, International Union for Conservation of Nature
and Natural Resources- Pakistan
H. No 21, Street 88, Sector G- 6/ 3
Islamabad, PAKISTAN

Tel: +92 51 2271027- 34
Fax: +92 51 2271017

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