Story featured in the Made in Countdown 2010 publication: The Ministry (an IUCN Member) joined Countdown 2010 to promote its own achievements for biodiversity and utilise the initiative’s outreach potential to advance conservation in the country. In January 2007, the Minister sent special New Year post cards to all mayors in Denmark.
Each card illustrated a threatened species and contained an important message urging local authorities to take care of that particular species and act to halt the loss of biodiversity in their municipality. The Minister’s action attracted a lot of public attention to the species and biodiversity conservation in general. It inspired other countries like Norway, Sweden, Finland and the United Kingdom to launch similar initiatives.
For more information please see the Countdown 2010 website.